“It is astonishing what foolish things one can temporarily believe if one thinks too long alone, particularly in economics.”




I almost became an Economist. Don't run.


Matt has become a principal figure in employer brand development since he joined Bayard over 17 years ago from Siegel & Gale and founded the agency’s Employer Brand practice. He also created the field’s first EB think tank and Design Lab. Matt is currently Bayard’s Chief Creative Officer, where he’s known for innovation in EVP and EB strategy. Matt has helped  Fortune 1000 clients, start-ups, and not-for-profits build world stage EVP and EB programs, over 200 of them. He is a sought-after speaker, critic, and writer with numerous creative awards.


Matt has worked notable companies such as Disney, Disney Cruise Lines, Harley-Davidson, Sony, A&E Networks, Gallo Winery, Hanes Brands, IMAX, Sharp, LG, AOL, JPMorganChase, Ernst &Young, Lockheed Martin, Vail Resorts International, Amtrak, Condé Nast, Symantec, AIG, Expedia Group, Phoenix Children’s Hospital, INTEGRIS Health, University of Kentucky, Pizza Hut, Carmax, Zendesk, Minnesota State Colleges & Universities, and many others.


Before joining Bayard, Matt worked at Siegel & Gale, The Brand Union, Wechsler Ross, and David Morris creative. At David Morris Creative, he founded the firm’s interactive practice in 1998. Matt earned his Bachelor of Science from New York University, Stern School of Business with honors and his MFA from School of Visual Arts, MFA Design program. Matt is a member of the International Honor Society for Economics, which he is still passionate about today even as a Creative. He participates in numerous societies for Advertising, Marketing, Design, Employer Branding, and Creative Strategy.


Matt has been a guest lecturer at the School of Visual Arts, CUNY, Parson School of Design, where he taught Brand Design, SUNY Purchase, and SUNY Buffalo.  He has published work in the AIGA, Communication Arts, and numerous employer branding forums.


Outside of his professional work, Matt co-wrote Tangerines & Tea, a children’s book published by Abrams publishers, and has his pro-bono design and artwork on permanent display at Columbia University, The New York Public Library, and the Schomburg Center in New York. Early in his career, Matt was a management consultant and had a crucial role in developing RFID — the technology behind EZ-Pass. Matt has 3 patents pending and has written two novels and one screenplay. Matt lives in Hoboken, NJ, with his wife, dog Benny (a puggle), and his two sons.




Chief Creative Officer | Bayard Advertising

Jun 2004 – Present

  • Founded and lead the EVP & Employer Brand Practice.
  • Responsible for Bayard's creative innovation, future vision, and direct our brand think tank.
  • Designer, writer, strategist, and leading team member for business development.
  • Represent the agency in speaking engagements, seminars, conferences and expert round tables.
  • Lead creative and strategic teams across our enterprise.
  • Trusted advisor to clients and executive leadership.


Director, Designer | The Brand Union

2003 – 2004


Principal, Designer & Writer | Gilbert+Finn

Clients: Landor, Cline Davis Mann, Wechsler Ross, Sullivan, NY Public Library, Hughes Networks, Business Edge.

2001 – 2003


Designer (returning) | Siegel + Gale

1999 – 2001


Design Director | David Morris Creative

1996 – 1999

Promoted twice


Jr. Designer | Siegel + Gale

1995 – 1997


Early Career (Economics period)

D.Dunham & Co, Management Consultants, Associate Consultant – 2 years

Mitsubishi Trust & Banking Corporation, Accounting, IT Associate, Programmer – 2 Years

J. McKeowen & Co. Broker Assistant, NYSE Floor Brokers – 2 years





School of Visual Arts, MFA Design Program

MFA, Design


New York University, Leonard N. Stern School of Business

BS, Economics & Marketing





NYU, International Honors Society for Economics

NYU, Stern Scholar (Academic Scholarship)

NYU, Stern Peer Tutor in Economics and Accounting


SVA, Nominated Commencement Speaker

SVA, Design Scholarship, MFAD 1st Website


Pro Bono Creative Direction and Design, The New York Public Library

New York Library Association Award — Risky Times, Aids Awareness Campaign


Big Brother of NJ, Volunteer


Instructor, Parson School of Design, Principles of Brand Design


Guest Lecturer, School of Visual Arts, Parson School of Design, CUNY Purchase, Brand Design


Speaker, LinkedIn Talent Connect, Employer Brand

Speaker, SHRM, Employer Brand


Co-Author, Tangerines & Tea, Abrahms Publishers, Children’s Book.


Pro Bono Creative Direction and Design, Community Works of NY

Creator, The Long Walk To Freedom Exhibit


Essay “1,000 Words”, (AIGA) Journal, Volume 18, No 2.

Essay “Masters Class”, edited by Steven Heller, Print Magazine.


Logo 2000 award: Marks for Mgen Inc. & OpenCon Systems Inc.

Print Design Annual

Communication Arts Design Annual

How Design Annual, multiple year winner

ERE Awards, multiple year, multiple award winner.

Education Marketing, multiple winner.

Transportation Marketing, multiple year, multiple award winner.

Golden Mickey (Partner award from Disney Co.)